Category Archives: Commercial

Food for your soul – figuratively and otherwise

Three weeks ago the very beautiful Karishma Walia suggested that I review her blog . I did tell her that I would do this asap but then in my defense for the past three weeks I have been between three cities with a lot of luggage.

Soulfoood is a blog about food, and tidbits for the soul. The landing page has a cute photoshopped blog-cover-art  –


There are two main sections to the blog – Recipes and Soul Search . The food to eat section has very concise recipes for appetizers, quick meals, mains and desserts. Miss Walia writes her recipes in a short crisp easy to understand manner, there is no pointless detailing of the procedure. She makes cooking look very easy.


The Soul Search section explores topics which occupy our mind when we are busy living our daily lives. Quite recently she has written about a topic so common – something which we women are so used to , that we do not even question it any longer, we have accepted it but the question needs to be raised  – why do Indian men stare so much .

Miss Walia talks about food and stuff that matters. She began working on Soulfoood two years ago when in the middle of chaos of a hectic life she re-discovered her passion for cooking. A child, a lovely son brought to her joy untold and happiness is clearly visible in her letters to her son and other posts in which she writes about motherhood – its joys and its not-so-joyous-sides.

I think you should definitely try some of her recipes, they are quite interesting. Soulfoood as a blog is both personal and professional at the same time. It talks about food and then it talks about love and other things will add meaning to life. And it has around 7000 followers, so yes, Soulfoood does strike a chord with everyone and this is great noting that Miss Walia wants the blog to be more than a form of self-expression now. She wants Soulfoood  to extend itself to its local community and be a part of ideas that it’s fundamentally based on – food and positive thoughts. I cannot envision how the local community bit is going to work out but I can certainly suggest something for the virtual community.

Since the idea is so good – about food, love, meaning and life, what follower bloggers and the rest of us virtual denizens can do is contribute to the blog. Contributions could be in the form our own special personal recipes – not the standard ones but the typical ones – is there a food which you and your lover make at two in the night, is there a special recipe you cook with love only for your child , do you have a secret ingredient to be put in all your cooked dishes, is there a particular way that you make your pasta which makes it taste so darn good?

Personal recipes from all over the world in a little section of all this blog with pictures and little personal special stories could be a great addition to this platform. And also a good social experiment to tell us – we are all not so different after all.



Love, that shit – Chandru Bhojwani

Only love can break your heart, sang Neil Young once. And in societies where the idea of love is prevalent nothing makes you feel alive like being in love or being out of it. In his book, Love, that Shit, Chandru Bhojwani touches upon the many behavioural aspects of human interactions which are results – direct and otherwise, of the notion of love. He speaks about the need of love and the things it makes us do. With a lot of contemporary cultural references sprinkled in the book here and there he maps out the evolving practices and mind-sets widespread in the city-societies today.

love that shit

The book is written in third person narrative and is a typical example of the catchy chapter titles which appeal to that section of the society facing first world problems of breaking up and moving on. All chapters are interconnected while at the same time they can be read independently. From finding someone to breaking up to moving on to dealing with the family, relatives, societal pressures and norms to drunk calling and texting, the author has covered almost all of today’s love practises.

Is this a book on the philosophy of love? It might as well be, as the author questions often throughout the book why is it that we do what we do? Why do men get attracted to inked bodies? Who is this ‘they’ that we often refer to in our everyday life? Why do we love the way we do? Why do we fear arranged marriage? And why are we so stuck up on the idea of the perfect mate?

This book will make you laugh, it will inadvertently make you nostalgic and more often than not it will make you think.  As you read the stories and quotes of the famous people of our times you will be remember the journey of your past and you will also be shown a glimpse of the future. This book will raise your awareness of modern love dynamics and perhaps it might help you find that perfect someone and give you, your happily ever after.

This book is written is by Chandru Bhojwani. Know the author more here. You can connect to him on facebook – his FB page.